+44 333 003 5883

[email protected]

30 North Street, Bourne, England, PE10 9AB

Privacy Policy

Effective Date: November 6, 2026

Welcome to the privacy policy of DIRECT LIGHTING LIMITED. This document is designed to clearly outline how we collect, use, store, protect, and manage your personal information when you interact with our official e-commerce website www.directlightingltd.com. We are deeply committed to safeguarding the privacy rights of every customer, site visitor, and user who engages with our platform, which offers a curated collection of premium cordless aroma lamps, candle scene lights, and related home fragrance decor products. This policy is crafted to align with global data protection standards, and we encourage you to read it thoroughly to understand our practices regarding your personal data.

1. Company Identification and Contact Information

For the purposes of all data protection regulations applicable to our operations, the data controller for all personal information processed through our website is DIRECT LIGHTING LIMITED. You may reach out to us directly for any privacy-related inquiries, requests, or concerns using the following contact details:

Our team is dedicated to responding to all legitimate privacy communications within 7 business days of receipt, and we will work with you to resolve any questions you may have about how we handle your personal data.

2. Types of Information We Collect

We only collect information that is necessary to deliver a seamless, secure, and personalized e-commerce experience for all users of our platform. The categories of information we may gather include, but are not limited to:

2.1 Information You Provide Voluntarily

This refers to all data that you actively share with us when interacting with our website, including:

  • Full name, billing address, shipping address, and contact phone number, which we require to process your orders for our aroma lamps, candle lights, and other products, and to ensure successful delivery to your specified location.
  • Email address, used to send order confirmations, shipping status updates, respond to your customer support queries, and if you opt in, share newsletter updates about new arrivals, exclusive promotions, and new product launches from our collection of scented lighting solutions.
  • Account credentials, such as a username and password, if you choose to create a “My Account” profile on our website to track order history, save preferred shipping addresses, and manage your payment details for faster future checkout.
  • Payment information, including credit card or alternative payment method details, which are processed through certified, PCI-DSS compliant third-party payment gateways. We do not store full sensitive payment card details on our own internal servers beyond the necessary partial data required to process recurring or repeat orders with your explicit consent.
  • Any additional information you submit when contacting our customer support team, leaving product reviews, participating in our voluntary surveys, or submitting custom requests for bulk or bespoke aroma lamp orders.

2.2 Automatically Collected Technical Information

When you visit www.directlightingltd.com, our servers automatically capture non-identifiable technical data to help us optimize website performance, troubleshoot technical issues, and improve your browsing experience. This information includes:

  • Your device type, operating system, browser type and version, unique device identifiers, and IP address.
  • Website navigation data, such as the pages you view on our site, the time and date of your visit, the duration you spend browsing our collections of aroma lamps and candle products, referral URLs that directed you to our website, and click-through patterns across different product categories including our Scenario Candle Light, Aromatherapy Lamp, and New Arrivals sections.
  • Cookie and similar tracking technology data, as outlined in greater detail in Section 4 of this policy.

2.3 Information From Third-Party Sources

In limited circumstances, we may receive supplementary information about you from trusted third parties, such as payment validation services, delivery partners, and social media platforms if you choose to link your account on those platforms to our e-commerce site. This data is only used to verify your identity, prevent fraudulent transactions, and improve the accuracy of the order fulfillment process.

3. How We Use Your Personal Information

All personal information we collect is used exclusively for legitimate, clearly stated purposes related to operating our e-commerce platform and delivering the high-quality shopping experience that DIRECT LIGHTING LIMITED is known for. These purposes include:

  • To process, confirm, fulfill, and ship the orders you place on our website, including arranging for delivery of your purchased aroma lamps, candle scene lights, and other products to your specified shipping address, and updating you at every stage of the order journey.
  • To manage your user account on www.directlightingltd.com, support password resets, maintain your saved preferences, and make the checkout process faster and more convenient for your future purchases.
  • To respond to your customer service inquiries, resolve order-related issues, process requests for returns, exchanges, or refunds in line with our official Refund and Returns Policy, and provide ongoing support for any questions you have about the use and maintenance of our scented lighting products.
  • To send you non-transactional marketing communications, including our newsletter, exclusive discount offers, announcements of new product arrivals such as our new adjustable metal aroma warming lamps, seasonal promotion information, and tips for integrating our lighting products into your home decor, but only if you have provided your explicit opt-in consent to receive these materials. You may unsubscribe from these marketing communications at any time, using the unsubscribe link included in every marketing email we send, or by emailing our support team directly.
  • To improve the functionality, performance, and user experience of our website, by analyzing browsing patterns to identify popular product categories, fix technical glitches, optimize page load speeds, and tailor the product recommendations displayed to match your personal interests in scented lighting and home decor styles.
  • To detect, prevent, and investigate fraudulent transactions, unauthorized access to user accounts, and other illegal or malicious activities that could compromise the security of our website, our customers, and our business operations.
  • To comply with all applicable legal, regulatory, and tax requirements that apply to our operations as a registered business based in Bourne, England, including fulfilling requests from authorized law enforcement bodies where required by law.

4. Cookie and Tracking Technology Policy

Our website www.directlightingltd.com uses cookies and similar web tracking technologies to distinguish you from other visitors to our platform, enhance your browsing experience, and deliver a more personalized shopping journey. The types of cookies we use fall into the following categories:

4.1 Strictly Necessary Cookies

These cookies are essential for the basic functionality of our e-commerce website to work, enabling core features such as logging into your user account, adding products to your cart, navigating to the Checkout Page, and completing secure payment transactions. We do not require your explicit consent to deploy these cookies, as they are mandatory to provide you with the shopping services you request.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous aggregated data about which pages are most frequently visited, how long users spend on product pages for our aroma lamps and candle lights, and where visitors encounter technical errors. The insights we gather from these cookies allow us to continuously optimize our site layout, fix broken links, and improve the overall speed and usability of www.directlightingltd.com.

4.3 Functional Cookies

These cookies are used to remember your preferences when you return to our website, such as your selected currency, saved shipping address, and personal product preferences for specific types of scented lighting. This allows us to customize your future visits to our platform, eliminating the need for you to re-enter information you have already shared with us previously.

4.4 Marketing and Targeting Cookies

With your explicit opt-in consent, these cookies are used to deliver targeted, relevant advertisements for our DIRECT LIGHTING product offerings across third-party social media platforms, search engines, and partner websites. These ads are tailored to match your past browsing activity on our site, such as showing you promotions for our Scandinavian style matte grey ceramic wax warmers or Nordic style glass essential oil burners if you have previously viewed those product categories. You can manage your cookie preferences at any time by accessing the cookie settings panel in the footer of our website, and you can disable non-essential cookies entirely if you wish.

5. Information Sharing and Disclosure

We will never sell, rent, or lease your personal information to any unrelated third parties for their own marketing purposes without your explicit written consent. We may only share your information with trusted third parties in the following limited circumstances:

  • With our carefully vetted service providers who perform critical business functions on our behalf, including payment processing companies, logistics and delivery partners who ship your orders, cloud hosting providers that securely store our website and user data, and email service providers that help us distribute our order updates and newsletters. All of these third-party partners are bound by strict data protection agreements that require them to protect your personal information to the same high standards that we uphold, and they are prohibited from using your data for any purposes other than the specific tasks they are contracted to complete for DIRECT LIGHTING LIMITED.
  • If we are required to disclose your personal information by law, by a valid court order, or by a competent government or law enforcement authority, to protect our legal rights, to defend our website and systems against security threats, or to protect the safety and rights of our customers, our employees, and members of the general public.
  • In the event of a merger, acquisition, or full or partial sale of our business assets, where your personal information held by DIRECT LIGHTING LIMITED would be transferred to the new owning entity, who will continue to process your personal data in accordance with the terms of this privacy policy.

6. Data Security Measures

We implement robust, industry-standard technical and organizational security measures to protect your personal information against unauthorized access, accidental loss, alteration, disclosure, or destruction. These measures include:

  • End-to-end 256-bit SSL encryption for all data transmitted between your browser and our website, ensuring that all sensitive information including payment details and personal address data is fully protected during transit.
  • Regular security audits, system updates, and penetration testing of our website and internal servers to identify and address potential vulnerabilities before they can be exploited.
  • Role-based access control for our internal team, where only a very limited number of authorized staff members who require access to your personal information to process your orders or respond to your support queries are granted permission to view that data.
  • Secure off-site encrypted backups of all user data, stored in compliance with UK data protection regulations, to prevent permanent data loss in the event of an unforeseen system failure.

While we work tirelessly to protect your personal information, no internet data transmission or electronic storage system can be guaranteed to be 100% secure, and we cannot provide absolute unconditional warranty for the safety of your data. In the unlikely event of a personal data breach that poses a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority in full compliance with all applicable legal requirements.

7. Your Data Protection Rights

As a user located in the UK, the European Economic Area, or any other jurisdiction with applicable data protection laws, you hold a comprehensive set of legal rights regarding the personal information we hold about you. These rights include:

  • The right to access: You may request a full copy of all personal data that we currently hold about you, at no additional cost, by submitting a request to our team using the contact details listed in Section 1 of this policy.
  • The right to rectification: If you discover that any of the personal information we hold about you is inaccurate, incomplete, or out of date, you have the right to request that we correct and update that data immediately.
  • The right to erasure: Also known as the “right to be forgotten”, you may request that we permanently delete all of your personal information from our systems, under circumstances where the data is no longer necessary for the purposes we originally collected it for, or where you withdraw your consent to our processing of that data, and there is no remaining legitimate legal basis for us to retain the information.
  • The right to restriction of processing: You have the right to request that we temporarily pause the processing of your personal data, in scenarios where you contest the accuracy of the data, where our processing of the data is unlawful, or where we no longer need the data for our original purposes but you require the information to establish, exercise, or defend legal claims.
  • The right to data portability: You may request that we provide all the personal data you have provided to us, in a structured, machine-readable commonly used format, so that you can transfer that data to another service provider of your choice.
  • The right to object: You have the full right to object at any time to our processing of your personal information for direct marketing purposes, or to processing that we justify on the basis of our legitimate business interests, by contacting our team directly.
  • The right to withdraw consent: For any processing activity that you previously provided explicit consent for, such as receiving our marketing newsletter, you may withdraw that consent at any time, without affecting the lawfulness of any processing that we completed prior to your withdrawal.

To exercise any of these rights, simply submit your request to us via email at [email protected], or send a mailed request to our registered address at 30 North Street, Bourne, England, PE10 9AB. We may request additional information to verify your identity before processing your request, to ensure that we are not disclosing your personal data to any unauthorized third party. We will respond to all valid requests within one month of receipt, in line with applicable data protection regulations. You also retain the full right to lodge a complaint with your local data protection supervisory authority at any time, if you are dissatisfied with how we have handled your personal information or your privacy rights request.

8. Data Retention Period

We will only retain your personal information for as long as it is strictly necessary to fulfill the exact purposes for which it was originally collected. This means:

  • Order-related data, including your name, shipping address, and order records, will be retained for a minimum of 7 years to comply with UK tax and commercial record-keeping legal requirements, after which point the data will be securely anonymized or deleted.
  • User account data will be retained for as long as you keep your account active on our website, and for a limited period of time after you choose to delete your account, to resolve any lingering order or support-related queries.
  • Marketing contact information (such as your email address for newsletter communications) will be retained in our system until you choose to unsubscribe from our marketing list, at which point we will immediately remove your details from all relevant marketing distribution lists.

Once your personal data is no longer required for any stated legal or business purpose, we will permanently and securely erase or anonymize that data to ensure it can no longer be linked back to you as an identifiable individual.

9. Children’s Privacy

Our e-commerce website www.directlightingltd.com and all of the products and services we offer are designed and intended for use by adults aged 18 years or older. We do not knowingly collect any personal information from children under the age of 16. If we discover that we have inadvertently collected personal data from a child under the applicable age threshold, we will immediately take steps to delete that information completely from our servers. If you believe we may hold personal information belonging to a child, please contact our team immediately so we can resolve this issue as quickly as possible.

10. Third-Party Website Links

Our website may contain hyperlinks to external third-party websites, such as social media platform pages, partner blogs, or recommended home decor content sites, for your convenience. Please note that these external websites operate completely independently from DIRECT LIGHTING LIMITED, and they have their own separate privacy policies, terms of service, and data handling practices. We hold no responsibility or liability for the content, security, or data processing activities of these third-party sites. We strongly advise you to review and read the privacy policy of every external website you visit after leaving our platform, before submitting any of your personal information to those sites.

11. Updates to This Privacy Policy

We reserve the right to periodically review, update, and amend this privacy policy from time to time, to reflect changes in our business operations, new legal regulatory requirements, or updates to our website features and data processing practices. When we make material changes to this policy, we will update the “Effective Date” posted at the top of this document, and we will place a prominent notification banner on the homepage of www.directlightingltd.com to alert you to the upcoming revisions before they take effect. Your continued use of our website and e-commerce services after the effective date of any updated version of this privacy policy will constitute your acknowledgment and acceptance of the revised policy terms. We encourage you to revisit this page on a regular basis to stay informed about how we are protecting your personal information.

12. Final Provisions

This privacy policy forms an integral part of the terms of service that govern your use of the DIRECT LIGHTING LIMITED website and e-commerce shopping services. All interactions between you and our company regarding personal data privacy are governed by the laws of England and Wales. If any clause within this privacy policy is found to be unenforceable or invalid by a competent court, the remaining clauses of the policy will remain in full legal force and effect.

For any questions, comments, or concerns about this Privacy Policy, or our data handling practices, please do not hesitate to contact us at any time via email at [email protected], by telephone at +44 333 003 5883, or via post at 30 North Street, Bourne, England, PE10 9AB. Our team is committed to ensuring that every customer of DIRECT LIGHTING LIMITED can shop on our platform with full confidence that their personal privacy is always respected and protected.